by Miriam Garvi
The other day I read about another initiative in alleviating world poverty. It seems that every new initiative these days involves the diffusion of some kind of golden recipe - as in ‘alleviating poverty through technology’ or technology saves the world. This time, the recipe was microfranchising: “The idea is to replicate sound business models and, consequently, to provide microentrepreneurs in developing countries with training and the necessary assistance for success.”
I could write about how such initiatives reek of a neo-colonialistic attitude where the Westerner knows how money is made and so our models of thinking are imposed on other populations without regard nor appreciation for their cultural settings. But today I will draw the parallel to what is happening in other areas of business life. In my study of venture capital, it became clear that a streamlining way-of-thinking is dominating business thinking today. By streamlining I mean these kinds of ready-made formulas, of ‘best practice’, of ‘business recipes for success’, of ’success factors’ - whatever we choose to call them - which are imposed on new ideas, snuffing the flame. As I wrote in the final pages of my dissertation, “it would be a loss indeed if venture capital [or micro finance for that matter or any other service aimed at promoting new initiatives] would mean the death of visions and ideas that can change our conception of the system. Without them, there would be little new to refine and we might never come to enjoy what we have yet to discover.”
It is time we start thinking about the implications of snuffing out the visionary flame with pre-made, easy-to-replicate business models that are designed with one thing in mind: namely how to streamline a business concept so as to maximize its perceived value on a financial market.