The Vision Pioneers Blog

by Miriam Garvi

This week’s news have been dominated by the less flattering aspects of ethanol production and combustion.

Since the mass diffusion of the car, radical ideas on how to address everyday needs of transportation and mobility are rare to come by - despite undesirables such as traffic congestion and pollution. As ‘inconvenient truths’ fuel anti-global warming trends, biofuels are being promoted as the sound alternative for any citizen adhering to social responsibility.

But how can ethanol production be a sustainable solution when it is so inefficient that more energy has to be put into the process than what comes out of it? Or when agricultural land is reclaimed for biofuel production thus threatening to make large parts of the world’s poorer, rural population dependent on the World Food Program?

Is this the best we can do? Economic interests aside, when fear drives innovation we are walking backwards into the future. We find ourselves embracing solutions which are not sustainable in the wider perspective. And which upon careful scrutiny may reveal themselves to do as much harm as good - depending on whose interests and needs are in focus.

Vision pioneering is about taking radical steps towards improved fulfillment, driven by a vision of the purposeful rather than avoidance strategies. There can be no progressive thinking unless we shift focus from the products and technologies that we know to those invisible qualities we want to enjoy.